Finding Franchises Online

looking for franchises online

 

There are several ways to find franchises for sale.

 

 

In a previous post, I wrote about finding franchise and business opportunities at franchise shows and franchise expos. The great thing about attending them is that you can get a little eye contact. In other words, you can get out of the house, and actually interact with franchise representatives. Because if your in the house, you’re probably in the zone; The Internet Zone.

 

 

It’s certainly not very difficult to search for franchises online. Now, it’s not exactly intimate, but maybe it just doesn’t have to be. However, it can easily become overwhelming.

 

 

You can search for opportunities in franchise ownership online a few different ways, but for this post, I’m going to focus on one;

 

 

Franchise Opportunity Websites

 

 

There are hundreds of them, and it will take some time to find the ones that you like. I happen to have lots of experience with franchise business directories. One of my experiences was as a customer. The franchise brokerage outfit that I was with a few years ago insisted on buying “leads.” (Leads are the actual names, addresses, phone numbers and email addresses of people interested in franchises that freely gave this information to the franchise directories.) As a franchise broker, (past tense) I had to buy these leads, so that I would have someone to call and offer my matchmaking services too. That didn’t work out so well.

 

 

The reason that buying leads didn’t work out too well was because some of the franchise directories that the franchise brokerage had contracted with were in the business of selling leads. In other words, some directories aggressively encouraged would-be franchise owners to submit to several different franchise opportunities at once. Several. That way, the franchise directories could make more money. Franchisors like us paid per lead. So, if you, (the prospective franchise owner) filled out a form for let’s say, Blimpie, Subway, Franchoice, and our franchise brokerage, the owners of the franchise directory was able to charge 4 times-for the same lead. Now, most directories still charge per lead, and that’s fine. But, don’t jam the “go ahead and request information from 3 more franchises” down the  throats of unsuspecting consumers. Here’s why;

 

 

So, I’d pay for my lead. (I really dislike that word.) I’d call the prospective franchise buyer. About 30% of the time, here’s how the phone calls would go;

 

 

Franchise Buyer: ”Hello.”

Me: ”Hi! This is Joel Libava, and I’m calling about the information you requested concerning owning a franchise business. How are you doing today?”

Franchise buyer: ”I’m doing okay, I guess. What franchise did you say you were from?”

Me: ”Well, Tom…I’m actually a franchise consultant, and I provide a free service that can match you to some great franchises.”

Franchise buyer: “Do you work with Blimpie Subs Shops?”

Me: ”Well, I don’t actually, our company works with over 150 different…”

Franchise buyer: “That’s great, I guess, but I’m only interested in a Blimpie Sub Shop. How did you get my name?”

Me: ”You probably filled out a form at one of the franchise directories, and that’s how I got your name and phone number.”

Franchise buyer: ”Well, if you can’t help me with a Blimpie Sub Shop, I’m not interested in talking to you. Don’t call back.”

 

 

Click. So, basically this person filled out a form to learn about Blimpie, but his name was also sold to me. (Sometimes, the prospective franchise owner wouldn’t even have to fill out a form asking for help from someone like me. )

 

 

After about a year of doing that fun exercise, I called a friend of mine, and asked him to pop over and film a bunch of us ex-franchise brokers showing our frustration with what’s called, “Dialing for Dollars.’

 

 

Look;

 

 

That felt good.

 

 

I definitely recommend using good franchise directories to locate opportunities in franchise ownership. The good ones don’t hammer on you to keep filling out more and more forms. Searching for the right franchise to buy shouldn’t have to be about a franchise directory’s business model. It needs to be about you, and why you decided to visit their website in the first place.

 

 

Don’t fill out numerous “Request More Information” forms on franchise directory-type websites unless you’re really interested in learning more about a specific franchise concept. It’s just a waste of time. Your time.

 

 

The Top 10 Franchise Directories 

 

 

The Green Franchise Directory (Disclosure; I own it.)

 

 

Franchise Direct (Disclosure; FD is a strategic partner of mine.)

 

 

20 Things That All Franchise Buyers Need to Do  

 

 

Incorporate or Form an LLC in minutes.

 

Hot Franchises

Fire_godess

You’re email inbox is about to be inundated with all of the hottest things in the coming weeks; the hottest diets, the hottest exercise machines, the hottest Trump Network nutritional supplements, and of course, some hot franchise opportunities. Oy.

How the heck are you supposed to decipher what’s hot, and what’s not?

It’s getting a lot more difficult to drown out the noise; anybody with a computer and a credit card can set up a website, and try to get you to buy the hottest thing.

When it comes to looking into “business opportunities,” franchise or not, it’s pretty challenging to begin with; you don’t really know what you’re getting into without the proper research.

Add the noise from well-meaning friends and relatives, who “just know” what’s hot, and you become this really tight ball of confusion.

If you’d like to loosen up that ball a little bit, read my post at Sba.gov; Should You Buy a Hot Franchise?

Do you represent a Hot Franchise?

Would like to have it featured on The Franchise King Blog.

Learn How


Find Out Right Now If Franchise Ownership Is Really Right For You

Frandirect red

Have you started your search for the best franchises that are currently being offered? Are your top franchise choices in alignment with what you want in a business of your own? I want you to stop searching. Right now. You may be wasting your time……

I’m not a real patient guy. Never was. I don’t like to spin my wheels. I can’t stand wasting time. What about you?

Now, if you’d like to spend hours on end in front of your computer, (searching for franchising opportunities) that’s certainly your choice. It’s kind of fun to explore all the possibilities…all the franchise ideas out there. (3,000+)

If you’re franchise material.

[Read more...]

Buying A Franchise? Here’s How To Ask The "How Much Money Can I Make?" Question Without Sounding Like You Work For The IRS


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(Two Secret Franchise Tax Agents from the IRS


It’s all in the approach. It’s the most important part of your due diligence. 

 


Now, unless you’re going to become a franchise owner because you want to save the planet, I’m thinking that making a profit may be one of your motives. If it is, I’m going to show you how to ask the money question, and how to get your answer…

[Read more...]

Would You Like To Tilt The Odds Of Franchise Business Ownership Success In Your Favor?

I’ve heard way too many nightmare franchise stories during my 10 year franchise consulting career. I’ve decided that it’s time for me to be really blunt. (More than my usual bluntness, anyway!) If you’re getting “really excited about the possibilities,” you may not want to read any further.

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There are a few things you can do to increase your chances of franchise business success. You just have to be willing to take a step back and use them.

Because…

If you don’t do this right, you’ll become a statistic. Investing in a franchise business can be the greatest thing you’ve ever done. (Or the worse) It depends.

I’ll teach you how to become a franchise business success story.

I know what I’m doing. I’ll help you lower your risk. Big time.

Click these 3 links, so you can learn how to tilt the odds in your favor.

Then invest in a franchise of your own.

If you won’t commit to doing all 3 of these things, hire a resume service, and go find a job. (I’m not kidding)

My Other services

Yes. I’m on Twitter-@FranchiseKing

My Franchise Business Advice For The Week Of April 19th, 2010

This week’s franchise business advice is for the media;


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Statistical Studying

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When interviewing alleged franchise experts, please don’t get caught up in in some of the old franchise spin on success rates in franchise businesses. The statistics that were bandied around for years just don’t apply anymore.

A couple of months ago, a franchise broker from a nationally known franchise brokerage was interviewed on a nationally televised business news show. She said that “80% of franchise businesses succeed vs. non-franchise businesses.” Not.

Even the totally pro-franchise International Franchise Association felt pressured into putting a letter up on their own website, in 2008, I believe. Here’s some of it;

It has come to our attention that some IFA-member companies may be providing information about franchising that is long out of date and no longer presents an accurate picture of the sector. Of particular concern is information claiming that the success rate of franchised establishments is much greater than that of independent small businesses.”

The letter also states that “many years ago, the U.S. Department of Commerce conducted studies about franchising which presented such statistics. That information is no longer valid. The agency stopped conducting such studies in 1987. We strongly urge you to remove any information from your Web site and published materials that make such a claim. The use of such data, in the absence of current research, could mislead prospective franchisees who are attempting to conduct responsible investigations.”

Here’s an article that discusses old vs. new statistics…

The business model of franchising is a great one. But, as I’ve stated before, it’s not for everyone, and there’s no guarantee of success. Facts are great things to have, in these transparent times.


This New Franchise Concept Won't Be Content Just Sitting On The Fence

They’re going to show you how to sell one. A fence, that is…..

Fences can be good things.

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Guier Fence out of Kansas City, Missouri is a household name. In fencing. In Missouri. That’s why they have decided to expand their thriving business via the franchise model. They want to extend their brand. But fencing? Who needs one?

(This article is part of a paid marketing package. I’m also engaged by this client to help them find great franchise owners for their new franchise concept.)

[Read more...]

The 5 Best Reasons For Investing In Your Own Franchise Business

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Trying to find the best franchises to buy can be challenging. Maybe you should see if you are buying a franchise business for the right reasons, first. Here’s five;


1. To Avoid Dysfunctional Bosses 


Some bosses have major mood swings. Do you enjoy having a new boss every 20 minutes? 

 

Sometimes, no matter how hard you try to be a model employee, some bosses just can’t be pleased. I know that you may find this hard to believe, but bosses are human, too. They bring with them all the weird stuff they have had to deal with in their lives, whether it was a bizarre childhood, some ex-boyfriend or girlfriend stalking incidents, late teen glue sniffing, or post adolescent thumb sucking. Not every boss out there has been through therapy, or has a desire to learn about the benefits of one on one counseling. It is not your problem, so maybe buying a franchise is your way out.


2. The Desire to Create Equity 

 

Is “I am sick of making them money for them!” a common phrase of the day, in your head? 

 

Although working for someone else can in most cases give you a feeling of security, it won’t give you a feeling of having equity. As a matter of fact, you won’t have any equity. You will have a steady paycheck; you’ll usually get health benefits, and sometimes you’ll even enjoy being part of a retirement plan. Those are all great reasons to work for someone else. That is until you are downsized, outsized, rightsized, leftsized, replaced, or just plain fired. Working for someone else has enabled you to keep up with your expenses, maybe save a little extra for a rainy day, and contribute some money towards your retirement. But has working for someone else taken your lifestyle to the next level? If so, that is fantastic. But I suspect it is not, which could be one reason you are looking at other options, like franchise/small business ownership.

While we are on the subject of being an ex-employee, what do you really have to show for all of your hard work? Maybe you have a severance package. Maybe you get to keep your health benefits for a short time, of better yet, you may even get to enjoy the pleasure of paying COBRA insurance premiums, until your next job. I’ll bet you won’t be sending your boss a thank you letter for that.

The thing that most people forget about when they are employees is this:
Most employees don’t have an opportunity to build equity. Equity is almost always reserved for the owner.

If you actually did have equity in your last job, you would have been able to sell your job for a profit. Do you know anyone who was able to sell their job? I’ll bet you know some folks who have been able to sell their businesses, though.

That is equity. Invest in a business of your own, grow it, and then sell it for a profit. How does that sound? Equity. 

 

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Take a break for a moment; bookmark these 20 Things To Do Before You Buy a Franchise Business 

 

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3. A Desire for More Freedom 

 

Would you like to be as “Free as a bird?” Fantastic! You have two choices; 

 

1. Buy wings.

2. Become a franchise/small business owner.

 

Let’s say that your Junior High School daughter has a championship basketball game in a week. Your current job requires you to travel 2 out of 4 weeks every single month. You have been pretty ok with that, as you are making pretty good money, and at least you are not always out of town. The week of your daughter’s big game is you’re in-town week. Perfect.

 

Business has been getting a lot tougher lately. There is more and more competition, your sales numbers have been a little below par, and you have a new boss, who you haven’t quite figured out yet. Then there is that really tough client in Boston. This client is your 3rd largest, and is one of those that expect you to be a phone call away at all times. You were able to help them navigate through some technical issues they were having last month, and all is going well.

 

The week of the big game starts of well, and you can’t wait to see your daughter in action, Thursday night. On Tuesday, that client from Boston calls you, and is having a new set of technical issues. You try to get them resolved via phone, and even have your IT Department step in. By Wednesday, their problems deepen, and you have no choice but to fly up to Boston to help them through this mess. You inform your daughter that there is a big headache at work, and that you have to fly to Boston to resolve it. She tearfully walks away, and you, almost on the verge of tears yourself, throw your hands into the air, experiencing a combination of sadness, anger, and disbelief. 

 

This has happened before, but for some reason, this one really stings. You are so sick of not being in control of your schedule. You are working harder than ever, you have a new boss that does not appreciate you, and you are stuck with a company that is starting to lose serious market share. Most importantly though, you have a kid who is really hurting, because her Daddy can’t be there to watch her play in her most important game ever. Maybe it is time for a change.


4. Desire To Create A Legacy 

 

If your kids didn’t have to experience the joys that accompany frequent corporate downsizings, that would be ok with you, right? 

 

Some franchise concepts can prove to be an ideal family business. Would you like to guarantee your children a job, when they graduate high school, or college?

 

The traditional Monday through Friday, 9-5 job model has been changing for years now. Employer loyalty is almost nonexistent, nowadays. 20-30 year jobs are pretty much history. According to Steven Little, kids that will be graduating college in the next decade will have 7 different careers. That is 7 different careers, not 7 different jobs. Do you want your kids experiencing that kind of uncertainty?

 

If you invest in a business of your own, and it is a business that your family can get involved in, you may be able to secure their future, along with your own. That would feel nice, huh?

 

Some franchise types that could be good family businesses include, sign companies, retail stores, food service businesses, dry cleaning operations, and pet related franchises.

 

Your kids may decide that they do not want to be part of the business. That is ok, too. Just sell your business, and move somewhere you have always wanted to live. Your kids can visit you.


5. Community Involvement 

 

Instead of watching things from the sidelines, maybe you can contribute to your local area. Your new business can sponsor a little league team, or even launch a community food drive. You would enjoy it. Really. 

 

At first glance, you may be thinking, who the heck would invest in a franchise of their own just to be involved in their local community? There are actually certain types of people that want to get into a business so that they can “give back”.

 

I have worked with several folks who have insisted that I find them an opportunity in franchise ownership that makes an impact in the community. {Here’s one} I have found that the folks that want to invest in this type of franchise have already experienced a high level of business success, and have the financial resources necessary to invest in most anything they choose to.

 

The people that I have been able to find these specific types of opportunities for do insist on a nice ROI. They don’t want to work for free! They just want to make sure that whatever franchise they choose to invest in impacts the community in a positive and powerful way.

 

Some examples of franchise opportunities that will enable you to “give back” include children’s tutoring centers, home health care businesses, and used clothing stores, to name a few.

 

Did you think that the number #1 reason that people got into a franchise of their own was to make more money? My experience working one on one with prospective franchise owners tells a different story. What is yours? Does your reason for investing in a franchise of your own match the ones I named? Do you have a different one?

 



 

The Franchise Of The Month; September 2009

As franchise opportunities go, this one is not on everybody's radar. I wonder why?

Just in time to attract the back to school crowd, this franchise has always been a cut above……

Great Clips Franchises

{Full Disclosure; My company works with Great Clips to help them find new franchise owners}

Great Clips provides today's busy customers with incredible convenience, affordability, and consistency, in every salon. Three great things, for sure. But there's more.

Let's cut to the chase here. Why Great Clips?

[Read more...]

Top 5 Things You'll Get When You Buy A Franchise Business

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I really enjoy writing for Anita Campbell’s Small Business Trends website, and recently, I wrote an article that points out the major advantages you’ll receive after you actually become a franchise owner.

Such as;


The Franchisee Network

This may be the best part of the franchise business model. As you
learn more and more about the franchise offering that you are
interested in, you will find that the franchise director or salesperson
can only go so far in dispensing pertinent information about the
franchise opportunity. It will be time for you to reach out and talk to
the network of franchise owners who are in the business that you may
want to get into yourself.

When you end up becoming a franchisee, guess what? The same people that you called upon to provide information during your franchise research, will be the same people you call on for help during your time as a franchisee. They may even become friend!

Here are some other great things you’ll receive when you become your own boss, from the Small Business Trends article.

Here is how not to buy a franchise. {Also from Small Business Trends}

1.