The Franchise King®

Marketing Strategy; Explore The 2010 Local Marketing Trends According To Balihoo

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Balihoo Inc
. out of Boise, Idaho, is a "Local Marketing Automation" provider, and works in several different industries, including the franchise industry.

I've interacted with the folks up there more than a few times, (It's been way too long, guys!) and I like what I see.

Just go to their website for some specifics on how they help local small businesses get customers.

Balihoo just released some of their predictions for the upcoming year, and I feel that they're worth sharing with you. We all need some local marketing help, right?


Here's a couple of local marketing and media trends that Balihoo sees for 2010;




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  • Direct Mail: There has been a resurgence in direct mail as no-call lists, e-mail spam rules and untargeted broad media affect local marketers’ ability to reach audiences.

Prediction: Better targeting and new, advanced tools to personalize messaging and track results will lead to a surge in direct mail.

  • Mobile: Smart phones are becoming more popular, and technologies are moving mobile advertising from primarily text messaging-based to including images and video. However, Balihoo still sees mobile at the local level as more sizzle than steak.

Prediction: The next year will bring the biggest jump yet in text-based mobile advertising, but more advanced options such as image and video will be limited to all but the trendiest of trendsetters.

  • Integrated Marketing Communications: Historically, local businesses have not done a particularly good job at integrating their marketing communications across multiple channels. As audience sizes shrink and targeting options increase, there has been a renewed interest from local business in pursuing an integrated marketing communications strategy.

Prediction: Local marketers will continue their 2009 trend of pursuing an integrated strategy.



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How important is local marketing to your company?

Here's the rest of the 2010 Local Marketing/Media Trends

* Here's a New Year's Resolution; You'll only subscribe to blogs that will help you make money in 2010.

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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.

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