Joel Libava
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I'm thinking it must be. Some franchisees are suing Burger King corporate because it's just not a good deal, according to them.
According to Yahoo Finance News;
The National Franchise Association, a group that represents more
than 80 percent of Burger King's U.S. franchise owners, said the $1
promotion forces restaurant owners to sell the quarter-pound burger
with at least a 10-cent loss.
While costs vary by location, the
$1 double cheeseburger typically costs franchisees at least $1.10, said
Dan Fitzpatrick, a Burger King franchisee from South Bend, Ind. who is
a spokesman for the association. That includes about 55 cents for the
cost of the meat, bun, cheese and toppings. The remainder typically
covers expenses such as rent, royalties and worker wages.
I wonder of the term "at participating locations" will start applying….
(I use Carbonite for my back-up. It saved me big time this past spring.)
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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