I’m The Franchise King®, Joel Libava.
My office is based in Cleveland, Ohio-and I can be reached at 216-831-2610. There’s also a contact form located towards the bottom of the webpage.
I’m a Franchise Ownership Advisor, and an author. If you want to learn all there is to know about franchise ownership, you’re exactly where you’re supposed to be right now. The blog portion of this site features 1000+ straightforward and extremely useful articles on choosing, researching, and ultimately…buying a franchise business. Subscribe Now
If you’d like to greatly increase your chances of becoming a wildly-successful franchise business owner, while at the same time significantly lowering your financial risk, stick with me.
“Joel Libava works hard to make sure potential franchisees are prepared for their new roles. He paints a realistic picture and is quick to point out franchise systems that haven’t delivered on their promises. Joel is beholden to no one, and he’s one of the most honest voices in the industry.” -Rieva Lesonsky, CEO, GrowBiz Media
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It turns out that I was a kind of a lousy franchisee. I didn’t do so well with The Rules. That fact alone should be enough to qualify me as someone that can help you figure out if you’re cut out for franchising. I really thought that I was going to be a great franchise owner. But all of those darn Rules kept getting in my way.
I have several ways to help you figure out if you’re right for franchise ownership, and most of them are Free.
I’m not a genius, but I’m thinking that it’s probably better to find out if you’re right for franchise ownership before you plunk down $200,000– and buy a franchise. If you agree with my brilliant assumption, than keep reading.
If you don’t agree with me, then either you have way too much money, or you’re into pain.
My goal is to make sure that you’re really, really, right for franchise ownership, and that you carefully choose and properly research a franchise before you plunk down some serious money.
I’ve been involved in some facet of the franchise business for 20 years. My focus for the last 10 years has been on franchise buyers.
“The decision to become a franchise owner is a big one—you would be crazy to even consider making it without Joel Libava’s years of experience in your corner.” — John Jantsch, author of Duct Tape Marketing and The Referral Engine
I provide straightforward, no-holds-barred advice on how to choose, research, and buy franchises.
If you’re even thinking of becoming a franchise owner and would like to learn;
- How to determine if franchise business ownership is for you
- How to go about customizing your search for some great franchises
- How to research those franchises, perfectly
- How to lower your risk, make money, and own what you do
Spend some time with me; there’s a lot to learn in The Franchise Kingdom…
First off, sign-up for my free weekly newsletter that’s delivered via email. It’s informative. And it’s short.
A little background
I was really sick of “working for a bunch of idiots,” so I set my GPS on “No Idea Where I’m Going,” and amazingly, it led me to my Dad’s franchise consulting business. Now, I didn’t wake up one morning and say to myself, “I want to be an entrepreneur!” But, I did wake up one morning with the thought that things do have to change. And they did. I ended up taking my Dad’s local franchise consulting business over, (which was part of a franchise brokerage franchise) and during the next 10 years, I helped a lot of people start their own franchise businesses. Some did really well, (and continue to do well, todayl) and some didn’t do so well.
As I said, I was a lousy franchisee. I didn’t like The Rules that were part of the franchise I was with. (Especially since the rules didn’t add any value). In other words, they didn’t help me increase my income. In fact, I started making less money as time went on. My role as a franchise consultant-broker-matchmaker enabled me to help a lot of people move away from their corporate jobs, and towards their own versions of The American Dream. I’m still helping out prospective franchise owners, but my role has changed a lot; I’m a Franchise Ownership Advisor. I’m also business book author. My book is; Become a Franchise Owner! The Start-Up Guide to Lowering Risk, Making Money, and Owning What You Do. Find it here
My Mission;
To make franchising more transparent by aggressively informing all who wish to become franchise owners that there’s definitely risk involved, and then teaching them how to lower it through articles, ebooks, published books, podcasts and my top-notch advisory services. I’m out to create a brand-new generation of super-successful franchisees! At the same time, I’m gently (sometimes) encouraging franchisors to only choose the best of the best franchise candidates, thereby increasing their chances of mutual success, which in turn, will lower the failure rates in franchising.
“There’s a bottom line to being a franchisee. You’re giving up a portion of your sales in royalties to the franchisor in exchange for its help running your business. What you need to know from franchisees in the end, is what the franchisor does that makes it worth the fees.”- Joel Libava, as quoted in Entrepreneur Magazine
I straddle a tough line
On one side of the line, you’ll find several franchise-bashing websites and blogs. They feature a sizeable number of really disgruntled former franchise owners who seem to be interested in spending time having pity parties in the comment sections, rather than moving on and trying to be successful at something else. On some of these same websites, you’ll find several anti-franchise-franchise attorneys who write 1,000+ word rants sprinkled with anger and way too many mentions of whiskey.
Some of the franchise websites and blogs on the other side of the line feature wording which consistently paints a beautiful, but sometimes unrealistic picture of what it’s like to be a franchise owner. The famous mantra of “be in business for yourself, but not by yourself,” is one example of how some folks promote the business. Another one, investing in a “turnkey” business, is quite the rage, and quite far from the truth, most of the time. (Just remember who’s actually turning the key, every day!)
My line
My websites and blogs are kind of in the middle. My philosophy is this; if enough things line up in your favor, including having the right personality for the franchise business model, having sufficient financial resources, living in a location that can support the franchise concept, plus several other things that you’ll learn about here, then becoming a franchise owner can be a home run. I can show you how to properly select and carefully research franchises. Let’s talk.
Online
- www.thefranchiseking.com/blog
- www.becomeafranchiseowner.biz
- www.franchiseselectionspecialists.com
- www.franchisebizplans.com
- www.greenfranchisedirectory.com
- www.franchisefollies.com
- http://thefranchiseking.posterous.com/
Places I Write
Social Media
- Follow me on Twitter @FranchiseKing
- www.linkedin.com
- Facebook Page Google+
- Add me to a circle in your Google Plus stream
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